"The team was great to work with and super-efficient – the project was flawless. We hope to work with you again soon!"

Jon Freshwater

AKQA London for PG tips

London, England

Why Game Branding?

By 2012, worldwide online video game spending is expected to almost triple, from $4.5 billion in 2006 to $13 billion.

Advergaming and webisodes is the fastest growing branded entertainment segment climbing at a compound annual growth rate of 51.7% from 2002 to 2007. Branded games combine a compelling brand experience with opportunities to gather valuable customer data from a large sector of the population:

The median age of the online gamers is 36.
Adults who have played video or computer games in the last year outnumber teen game players by more than 6 to 1.
Active gamers spend on average of 11 hours per week playing online.
Gamers 45+ match teens with their time spent playing online per week of 13 hours.