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"I don't know if I've ever seen the Chrysler team as happy as when we were reviewing screen shots last week - I can't wait to show them the actual game. You guys do awesome work!" Jennifer Rock BBDO Detroit, Chrysler Sebring Team Troy, Michigan |
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Why Game Branding?
 By 2012, worldwide online video game spending is expected to almost triple, from $4.5 billion in 2006 to $13 billion.
Advergaming and webisodes is the fastest growing branded entertainment segment climbing at a compound annual growth rate of 51.7% from 2002 to 2007. Branded games combine a compelling brand experience with opportunities to gather valuable customer data from a large sector of the population:
- The median age of the online gamers is 36.
- Adults who have played video or computer games in the last year outnumber teen game players by more than 6 to 1.
- Active gamers spend on average of 11 hours per week playing online.
- Gamers 45+ match teens with their time spent playing online per week of 13 hours.
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