 |
| |
"Working with GameBrander is always a pleasure. The team is consistently willing to do everything that it takes to create the games that are fun and addicting. " Thomas Thiel BBDO Detroit for Chrysler Troy, Michigan |
|
|
 |
|
Why Game Branding?
 By 2012, worldwide online video game spending is expected to almost triple, from $4.5 billion in 2006 to $13 billion.
Advergaming and webisodes is the fastest growing branded entertainment segment climbing at a compound annual growth rate of 51.7% from 2002 to 2007. Branded games combine a compelling brand experience with opportunities to gather valuable customer data from a large sector of the population:
- The median age of the online gamers is 36.
- Adults who have played video or computer games in the last year outnumber teen game players by more than 6 to 1.
- Active gamers spend on average of 11 hours per week playing online.
- Gamers 45+ match teens with their time spent playing online per week of 13 hours.
|
|