Widmer Beer Golf
Widmer Beer Golf is the game that started it all. The online miniature golf game was created to promote Widmer, Oregon's largest craft brewery. What began as a fun tool for their sales people to pass along to distributors and customers has grown into an international phenomenon.
Branding
The Widmer brand is woven into every aspect of the game. As people play the game, they encounter kegs, six packs and other beer products that promote the company. The Widmer logo appears on every screen and links to the Widmer website.
Results
- Widmer Beer Golf continues to help Widmer build their customer list for future promotions. Since May of 2003, this game has had millions of game plays.
- Widmer has collected tens of thousands of email addresses.
- The game has become so popular that it was featured on a Beer of the Day desk calendar and multiple sites have been devoted to the game and how to beat it.
- Widmer Beer Golf has shown remarkable longevity, with no signs of slowing down.
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