"The team was great to work with and super-efficient – the project was flawless. We hope to work with you again soon!"

Jon Freshwater

AKQA London for PG tips

London, England

Sebring Semantics

We created Sebring Semantics, an online puzzle game, to promote the Chrysler Sebring. Its initial success was so great that we re-branded the game to promote the Sebring convertible.

This game was created specifically for the Sebring target audience: busy and professional women. It incorporates elements this audience prefers in games including a light and bright interface, strategy and brain power, an immediately graspable concept and leagues rather than competition.

Branding

Players encounter the Chrysler brand, which is woven into every screen of the game. During game load and between rounds, they are introduced to unique vehicle elements and have the option to visit the Chrysler website.

Results

Since it was launched in the fall of 2006, it has been played over 80,000 hours.
It boasts an average game play time of over 30 minutes per game play session.
Sebring Semantics won Outstanding Achievement awards for the 2006 Interactive Media Awards in two categories: "Games – Playing" and "Automobile."
In addition to the branding and lead generation Chrysler has garnered for this game, it has peaked the interest of several business journals and other publications.

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